Technology for the next generation
Making content available for co-authoring is so much more critical in today’s business environment and we see this as a big selling point.
But this focus on sharing isn’t without its challenges, with the conservative nature of many businesses constraining such changes. For progressive businesses, this emphasis offers significant benefit and can help drive real business change – not process automation.
To reflect this, schools are a key target, where historic working practices have little substance to a digitally savvy young audience. This generation have cut their teeth in the digital world and have far higher expectations and the advanced spam filters available with Google Workspace are just one of the features they will value highly.
As they move into the workplace, they’ll want tools that drive greater performance and collaboration and, if Google have their way, will gravitate to platforms that offer the best overall experience over those that promote outdated methodologies.
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