Community View

Businesses generate massive amounts of data across cloud-native applications, distributed systems, and hybrid environments.

Understanding how your systems behave in real-time, proactively identifying issues, and optimising performance is no longer optional; it’s a competitive advantage.

Why observability matters

Traditional monitoring tools focus on predefined metrics, but modern observability takes a broader approach towards reducing downtime, enhancing security & compliance, optimising costs & performance and delivering better user experiences.

With organisations prioritising observability as part of their digital transformation, multiple players have emerged to provide specialised solutions - Splunk, Datadog, Dynatrace, New Relic, Grafana, and Chronosphere to name some of the Gartner Quadrant leaders - each bringing unique capabilities to the table.

Why Elastic stands out: Strength in the AWS play

AWS has long been at the forefront of cloud-native observability, offering services like Amazon CloudWatch, AWS X-Ray, and OpenTelemetry integrations. However, one of the most powerful and scalable options comes from the AWS & Elastic partnership.

Elastic Observability on AWS is built on Elasticsearch, giving organisations:

• Full-stack observability – Seamless visibility across logs, metrics, and traces, all within one unified platform.
• Scalability & flexibility – A cloud-native architecture that adapts to growing workloads without performance trade-offs.
• AI-powered insights – Advanced anomaly detection and root cause analysis through built-in machine learning.
• Tight AWS integration – Native support for AWS services, making it easy to monitor EC2, Lambda, S3, and more.
• Cost efficiency – Pay-as-you-go pricing and powerful search capabilities help manage data at scale.

The Community perspective

We acknowledge that every observability solution has its strengths. Splunk brings extensive enterprise adoption, Datadog is known for real-time analytics, and Grafana offers open-source flexibility.

But Elastic on AWS delivers a powerful combination of cost efficiency, deep analytics, and scalability, making it a strong choice for organisations looking to consolidate observability efforts without excessive licensing costs.

Join the discussion

What observability challenges are you facing? Have you explored AWS + Elastic, or do you rely on other platforms?

Let’s start the conversation about how organisations can get the most out of their observability.