What the pricing and licensing shifts mean for your IT strategy
For IT leaders, this isn’t just a vendor update; it’s a fundamental shift in how VMware environments are licensed, priced, and supported. Here’s what you need to know before your next renewal.
One of the most significant changes is the end of perpetual licenses. Broadcom has moved VMware to subscription-only bundles, notably VMware Cloud Foundation.
While subscriptions promise flexibility, they also introduce recurring costs that can escalate over time. For organisations used to capital expenditure models, this shift means rethinking budget cycles and forecasting.
Broadcom streamlined VMware’s portfolio, reducing complexity for buyers. However, this simplification came with widely reported price increases.
Renewal pain is real: many customers are seeing higher costs for similar functionality, forcing tough conversations about ROI and long-term viability.
Broadcom’s overhaul of VMware’s partner ecosystem has created uncertainty for customers who rely on channel partners for procurement and support.
Smaller CSPs have been squeezed, and procurement paths have changed, adding friction to what was once a predictable process.
The clock is ticking on vSphere 7.x, with End of General Support set for October 2025. This isn’t just a technical milestone; it’s a compliance and risk issue.
Delaying decisions could leave your organisation exposed to security vulnerabilities and operational disruption.

These changes aren’t cosmetic; they affect cost structures, compliance timelines, and strategic flexibility. If you haven’t already, now is the time to review your VMware commitments and model the impact of staying versus exploring alternative.
Broadcom’s changes have created uncertainty in VMware estates, but you don’t have to figure it out alone. Through the Cloud Community, you’ get a privileged pass straight to a no-cost, no-obligation, board-ready assessment worth £15K.

These assessments give organisations the evidence needed to modernise and migrate confidently, ensuring they avoid overspending and maximise the return on their cloud investment.
Assessments are funded by AWS to help our community VMWare customers evaluate the impact of changes to the VMWare business model, by providing data-driven plans that identify cost savings, optimise licensing, and reduce migration risks.
To qualify for an AWS Assessment, your organisation needs to:
All you need to do is submit a request for one of our accredited AWS partners who is on hand to help with a numbers-first assessment to help you make confident, board-ready decisions.
Note: This is a no-obligation assessment call, not a sales call; we are here to help you figure out your options.
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